About Me
A 15+ year journey building product marketing at platform companies — AWS, Equinix, Bloom Energy, and Cisco.
Helping platform companies sound like platforms.
Senior Director of Product Marketing — 15+ years across leading platforms: AWS, Equinix, Bloom Energy, and Cisco. Work sits at the intersection of portfolio strategy, category narrative, and global GTM execution.
Most useful when a company has more than one product, a real buyer, and a story that hasn't caught up to either. At AWS: built the Solution Space partner platform — 2,500+ ISVs and OEMs, $500M+ in marketing-attributed pipeline, launches showcased on the re:Invent keynote stage. At Equinix: led GTM for a $6B data center and digital services portfolio and authored the AI Ready Data Center & Solutions narrative that delivered $2B in launch pipeline. At Bloom Energy: shifted the company from a reactive product story to a proactive solution narrative — positioning it as essential infrastructure for businesses deploying power-dense GPU clusters in the AI era.
Lead with judgment. Hire people more talented. Write most of the first drafts. Product marketing is a craft, not a content function.
Key Experience
- — Portfolio & Platform Product Marketing Leadership
- — Multi-Product Narrative & Category Creation
- — Global GTM, Launches & Sales Enablement
- — Partner & Channel Ecosystem GTM
- — Cross-Functional Team Leadership
Industries
Engineering Foundation
Engineering-trained — B.E. in Electronics, M.S. in Telecommunications & Electronics. That foundation shapes the work: technical problems deserve respect, customers deserve clarity, and product marketing earns its keep by translating between the two. Comfortable in the deep technical conversation; equally comfortable in the executive narrative.
My Approach
Product marketing is a craft, not a content function. The best PMM work doesn't decorate the product — it names the customer's pain in a way that only your platform can resolve. That belief shapes how I lead, hire, and operate.
Portfolio-First Thinking
Pull fragmented products into one platform narrative customers can actually buy. Lead with the outcome, not the feature list.
Hire Above, Coach Across
Hire people more talented. Build the conditions for senior ICs and Director-level talent to do their best work. Lead through clarity, not control.
Stay Close to the Craft
Write most of the first drafts. Read the analyst reports. Sit in the sales calls. Senior leadership without losing touch with the work.
If you're rethinking your platform story or building a PMM function that can carry it, I'd like to hear about it.
Email Me