Amazon Web Services
AWS Solution Space
A modular partner GTM platform that scaled to 2,500+ ISVs and OEMs and drove $500M+ in marketing-attributed pipeline.
$500M+ PIPELINE GENERATED
450% MARKETPLACE GROWTH
Problem
AWS's hybrid and edge ecosystem was fragmented. Partners were reinventing GTM stories per launch, time-to-market was slow, and there was no shared playbook for ISVs and OEMs to plug into AWS's enterprise momentum.
Approach
Built Solution Space — a modular digital GTM platform with pre-packaged AWS-aligned messaging, reference architectures, and hero assets. Used Marketplace data to find long-tail partners in regulated industries and repackaged the platform as vertical "plays in a box."
Result
Adopted by 2,500+ ISVs and OEMs. 450% Marketplace growth. $500M+ in marketing-attributed pipeline. Featured launches landed on AWS re:Invent's keynote stage.
Role I Played
Led the platform end-to-end — strategy, messaging architecture, GTM motion, partner enablement, and program governance with cross-functional pods across Product, Alliances, Sales, and Marcom.